Lemonade PR partnered with Slingshot, a Louisville-based technology product development company, on the rollout of their charitable initiative LAUNCH. With this initiative, Slingshot will donate their time and expertise to develop a mobile app for a local non-profit worth $75,000 by Fall 2019. We handled all media relations for the project, making sure the community was aware of the initiative to ultimately drive people to nominate their favorite charitable organizations.